Paid media (Google and social) · Google Ads and social ads

Google and social ads measured in customers, not clicks

We plan, launch and optimise campaigns on Google Ads (Search, Performance Max, Demand Gen and Display, YouTube and Shopping), Meta, LinkedIn and X, connected to your actual sales.

Book a free audit of your campaigns

30 minutes · free of charge · we'll be in touch to schedule

From spending on ads to investing in customers

Today
With HolaPolska!
Your reports show impressions and clicks, but you don't know how many customers your spend delivered.
Every campaign measured in cost per lead, cost per customer and return, connected to your CRM.
Campaigns optimise for engagement or form fills from people who never buy.
The right objectives and quality signals from your sales process to attract customers, not just contacts.
The accounts are in the agency's name and you can't see where your budget goes.
Accounts, assets and data in your company's name, with ad budget and fees kept separate.

What you gain

CPL · CAC · ROAS

Business metrics

We measure cost per lead, acquisition cost and return, and cross-check them with your margin to see whether advertising makes money.

Accounts in your name

Full control of your spend

Ad accounts, pixels, audiences and data belong to your company. We work through granted permissions.

Google + social

One team, every channel

Google Ads, Meta, LinkedIn and X under one strategy, with shared measurement and a report that avoids counting the same sale twice.

Deliverables

What you get

Everything is set out in writing in the proposal: scope, deliverables, owners and acceptance criteria.

Book a free audit of your campaigns

Proposal · Paid media (Google and social)

  • Account and campaign audit Structure, objectives, audiences, ads, spend, historical results and data quality.
  • Platform-by-platform strategy Which channel, campaign and offer to use given your ideal customer, sales cycle and margin.
  • Google Ads campaigns Search, Performance Max, Demand Gen and Display, YouTube and Shopping with Merchant Center, as your business requires.
  • Meta, LinkedIn and X campaigns Facebook, Instagram, LinkedIn and X with targeting, remarketing and consented audiences.
  • Tracking set up Google tags, Meta Pixel and Conversions API, LinkedIn Insight Tag, X Pixel and UTMs, with no duplicates.
  • Consent and GDPR Measurement that respects consent, with Google Consent Mode v2 and a review of advertising cookies.
  • Ads and A/B tests Messages and creative that explain what you solve, compared on sufficient data.
  • Monthly commercial report Spend, leads, qualified leads, meetings, sales, CPL, CAC, ROAS and next actions.

How we work

A 90-day plan

  1. 01 Days 1–30

    Assessment and launch

    We set objectives, review your offer, configure tracking and launch the first ads. If you already advertise, we audit and keep what works.

  2. 02 Days 31–60

    Testing and optimisation

    We analyse which ads deliver results, lead quality and the conversion rate of your landing pages.

  3. 03 Days 61–90

    Commercial review and growth

    We match results against opportunities and sales, and decide on the evidence whether to raise budget or open new channels.

  4. 04 Monthly

    Ongoing management

    We optimise, refresh ads and report conclusions and actions to you every month.

Who it is for

Ad budget and fees, kept separate

Your ad budget is spent on the platforms from accounts in your company's name. Management fees are agreed separately from your ad budget.

  • E-commerceShopping and Performance Max with your catalogue in Merchant Center, plus remarketing on Meta.
  • B2B companiesGoogle Search and LinkedIn Ads to reach the people who make the buying decision.
  • Local servicesGoogle and Meta to capture enquiries in your area.
  • Unprofitable campaignsYou already advertise and get clicks, but don't know whether you make money.
  • First advertising budgetYou want to start with one platform, one offer and one measurable goal.
  • Long sales cyclesYou need interim indicators such as meetings and qualified opportunities.

Frequently asked questions

Before you decide

Straight answers to the questions we are usually asked. If anything is still unclear, write to us.

It depends on your margin, your market, the competition and the length of your sales cycle. We work backwards: how many customers you want, what share of leads buy and how much you can pay per customer while staying profitable. For example, to win 5 customers at a 10% conversion rate, you need about 50 leads.

Management fees are agreed separately from your ad budget, once the audit has defined the scope. Video production, landing pages or CRM work, if you need them, are quoted separately. You receive in writing what each item covers.

Early signals such as impressions and clicks arrive within days. Proving profitability takes sufficient data and depends on your sales cycle: an online shop can sell the same day, while a B2B sale can take weeks or months. That is why we work to a 90-day plan with interim indicators.

It depends on where your buyer is and how they decide. Facebook and Instagram tend to work for consumer, retail and local services; LinkedIn deserves priority for high-value B2B sales; X suits sectors with an active conversation; and Google Ads reaches people already searching for what you offer. You can start with a single platform and expand on the evidence.

Access to your ad accounts and analytics (or we create them in your company's name), a clear offer, your approximate margin per sale and CRM data on which leads bought. With that, we stop optimising for clicks and start optimising for customers.

Want to dig deeper before deciding? Read the guide

Find out what each customer really costs you

In 30 minutes, we review your campaigns or investment plan, your tracking and your metrics. You leave with the first fixes clearly identified.

Book a free audit of your campaigns